Another reason captioning adds value beyond the deaf and hard-of-hearing market it was intended for: YouTube has announced new and improved capabilities for its captions. In addition to new formats and languages, caption text is now searchable. Type “Frankly my dear, cc” in the YouTube search bar (“cc” filters the search) and see what you come up with!
As I wrote last year, searching for specific movies, TV shows, and other videos is more efficient when caption searchability is included. It takes search to a whole new level, beyond text and images – another feather in the cap for search king Google.